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Equifax sells businesses credit reports, analytics, demographic data, and software.
Credit reports provide detailed information on the personal credit and payment history of individuals, indicating how they have honored financial obligations such as paying bills or repaying a loan.
"I didn't have to do anything fancy," the researcher told Motherboard, explaining that the site was vulnerable to a basic "forced browsing" bug.
Retail Credit Company's extensive information holdings, and its willingness to sell them to anyone, attracted criticism of the company in the 1960s and 1970s.
These included that it collected "...facts, statistics, inaccuracies and rumors…
These led to the enactment of the Fair Credit Reporting Act in the same year which gave consumers rights regarding information stored about them in corporate databanks.
It is alleged that the hearings prompted the Retail Credit Company to change its name to Equifax in 1975 to improve its image.